Job Description

About Us

Swirnow Building Systems has been a leader in providing innovative architectural and structural products to the design and building communities for over 50 years. As we continue to evolve, especially with new partnerships in the facades and solar industries, we are looking for a dynamic Associate Project Manager- Marketing to help drive our goals forward. This position combines operations, project management, marketing and particularly digital marketing, and sales support to align with our strategic objectives.

Position Overview

The Associate Project Manager- Marketing will play an integral role in optimizing our internal operations, supporting the sales team, and maintaining an effective online presence. This individual will manage several critical projects, including the ongoing CRM software initiative (MM2025), branding development, and streamlining marketing and sales efforts through digital tools and campaigns. The role also involves supporting the development of key marketing and sales strategies, including lead generation, A/B testing, and ensuring the proper maintenance of internal software and databases.

Key Responsibilities:

MM2025 Project Management & Internal Software:

• Build upon the foundation of MM2025, managing the project and addressing any issues that arise with the software, including testing and fixes.
• Collaborate with the project team to oversee any future changes or software updates, ensuring smooth implementation and troubleshooting when issues arise.
• Support the team’s efforts to track trends, generate reports, and provide necessary updates to the software system.
• Act as a liaison between developer and company, ensuring that all software fixes are completed to satisfaction and that quality control is properly managed.

Sales Support & Digital Tools for Sales Team:

• Support the sales team by managing lead follow-up, outreach initiatives, and administrative tasks.
• Provide modern digital sales tools for the team, including for example digital business cards, to enhance sales efficiency and effectiveness.
• Assist with the organization and management of marketing campaigns, including eblasts and social media outreach.

Branding & Marketing Development:

• Lead the branding effort for solar initiative, including developing the logo, brand materials, and website content for a potential launch.
• Work closely with our new partners and executive team to advance our marketing and sales initiatives.

Digital Marketing & A/B Testing:

• Develop and implement digital strategies for targeted advertising, ensuring that the marketing budget is efficiently allocated for maximum impact.
• Track and analyze the results of advertising campaigns to improve marketing effectiveness
• Execute A/B testing across various platforms (Google Ads, LinkedIn, ZoomInfo) to determine the best return on investment for lead generation.

Drone Photography, Videography & Marketing Campaigns:

• Oversee the completion of drone photography and videography for completed projects.
• Coordinate the marketing efforts surrounding these campaigns, ensuring that project highlights are effectively shared across multiple platforms.

Operations & Project Management Support:

• Ensure project coordination, managing timelines, resources, and communications across multiple projects.
• Work closely with the team to ensure projects are completed on time and within budget.
• Assist in the development and organization of presentations and materials for key stakeholders.

Training & Development Initiatives:

• Assist with the retention and development of internal team members
• Help coordinate and manage training resources for the sales team, ensuring they have the necessary tools to succeed in their roles. 

Culture & Volunteering

• Lead our Swirnow 360 Committee.
• Organize and participate in company community volunteer events in the Greater Baltimore Area.
• Facilitate our Wellness and Nutrition programs.

Qualifications:

• Experience in marketing, with at least 3 years of experience in a similar role.
• Strong organizational skills, with a proven ability to manage multiple projects simultaneously.
• Familiarity with CRM systems, project management software, and digital marketing tools.
• Ability to work cross-functionally and adapt to fast-changing environments.
• Proficiency in social media platforms and content management tools.
• Excellent communication skills particularly in writing, with the ability to interact effectively with internal teams and stakeholders.
• Experience with website management, marketing tools (e.g., WordPress, Google Analytics), and A/B testing strategies.
• Knowledge of drone photography and videography processes is a plus.
• Self-motivated with a proactive mindset, able to identify opportunities for improvement and implement solutions.

What We Offer:

• Competitive salary based on experience.
• Opportunities for career development and growth.
• Flexible work environment and collaborative team culture.
• Comprehensive benefits package including health insurance, paid time off, and retirement options, and more.

Job Tags

Similar Jobs