Digital Advertising & Paid Media Specialist (Programmatic) Job at Robert Half, Ann Arbor, MI

QllpWHIyZE5BRCtEVHZjbkN4RGJ6RUw3OFE9PQ==
  • Robert Half
  • Ann Arbor, MI

Job Description

We’re seeking a results-driven Digital Advertising & Paid Media Specialist with expertise in programmatic advertising to join our clients growing inhouse marketing team. This role will lead the strategy, execution, and optimization of paid campaigns across Google Ads, Meta, LinkedIn, Amazon Ads , and programmatic platforms to drive performance and ROI.

Key Responsibilities

  • Plan, launch, and manage paid media campaigns across Google, Meta, LinkedIn, Amazon, and programmatic DSPs (e.g., The Trade Desk, DV360)
  • Optimize campaigns for performance metrics including CTR, CPA, and ROAS
  • Conduct A/B testing on ad creatives, copy, and landing pages to improve conversion rates
  • Manage and allocate media budgets effectively across channels and platforms
  • Collaborate with creative and analytics teams to develop high-performing assets and actionable insights
  • Monitor and report on campaign performance, providing strategic recommendations
  • Stay current on digital advertising trends, platform updates, and programmatic innovations

Required Skills & Experience

  • 3+ years of experience in digital advertising, including hands-on programmatic campaign management
  • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads , and at least one DSP (e.g., The Trade Desk, DV360)
  • Strong understanding of budget management, bid strategies, and ROAS optimization
  • Experience with A/B testing , audience segmentation, and funnel optimization
  • Analytical mindset with experience using tools like Google Analytics, Looker Studio, or Tableau
  • Excellent communication and project management skills
  • Background in Higher Education is preferred but not required.

Preferred Qualifications

  • Certifications in Google Ads, Meta Blueprint, or programmatic platforms
  • Experience with retargeting, contextual targeting, and lookalike modeling
  • Familiarity with data privacy regulations and consent-based advertising practices

Job Tags

Similar Jobs

LANTANA CONSULTING GROUP INC

Data Standards Analyst III Job at LANTANA CONSULTING GROUP INC

 ...technical topics on public HL7 Work Group calls Support solution design and implementation using existing APIs and other existing data-exchange solutions from electronic health record (EHR) vendors, public-health systems, and intermediaries Survey existing... 

GROM Consulting

Software Administrator Job at GROM Consulting

 ...Title/Position: System Administrator (.NET Application) Location: N. Charleston, SC Start Date: ASAP Job Summary We are...  ...optimizing Windows-based systems, application servers, and Oracle databases, and will collaborate closely with developers to ensure a secure... 

Liberty Health

HOSPICE AIDE (CNA) Job at Liberty Health

 ...HOSPICE AIDE (CNA) Durham-NC-27701-United States Liberty Cares With Compassion At Liberty Hospice we understand...  ..., accurately, and completely on a timely basis. Accept travel and working conditions as assigned. Working knowledge of the... 

RILA BAKERY & CAFE

Barista Job at RILA BAKERY & CAFE

 ...Join Team RIla as a Barista Hard Work, High Standards & Growth Are you passionate about coffee and thrive in a fast-paced environment...  ..., so you must be available to work weekends. No prior experience? No problem! Well train you, but you must be coachable, hardworking... 

Optomi

Junior Product Owner Job at Optomi

 ...within the telecommunications industry, is seeking an experienced Junior Product Owner for their Long Island City, NY; Plano, TX; Bethpage, NY...  ...user stories and acceptance criteria. Triage and manage incoming bugs, feature requests, and support tickets from internal...