Job Description

The Digital Graphic Designer at Xero Shoes helps bring our brand purpose—unlocking natural power through movement—to life across digital and global channels. This role, which reports to our Director of Brand Marketing, is primarily focused on creating engaging, performance-driven assets for paid media, email, web, and social platforms, while also supporting print needs to ensure campaign consistency across all touchpoints. Working closely with marketing and ecommerce partners, the Digital Designer adapts seasonal toolkits into channel-ready executions that connect with both our core barefoot community and new audiences worldwide.

Responsibilities

• Design compelling graphics for email campaigns, digital ads, and social content, ensuring consistency with brand identity.
• Develop paid media assets (Meta, TikTok, Google), including GIFs, short-form video, and AI-enhanced creative.
• Translate seasonal toolkits into channel-specific executions: homepage refreshes, landing pages, site banners, and international channel assets.
• Support print design needs such as packaging inserts, retail collateral, wholesale/brand decks, and campaign toolkits for global partners.
• Create animations and motion graphics to enhance storytelling across digital channels.
• Retouch, resize, and optimize assets for consistent use across web, paid, social, and print.
• Stay current on digital and design trends, incorporating AI tools to scale creative output.
• Collaborate with cross-functional teams to deliver high-quality assets on time.

Skills & Experience

• 2–4 years of design experience in consumer-facing brands (ecommerce/DTC preferred).
• Strong portfolio showcasing digital-first creative (paid, social, email) with some print examples.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects/Premiere a plus).
• Familiarity with Figma and openness to AI-powered creative tools.
• Understanding of motion design, GIF creation, and short-form content optimization.
• Collaborative, detail-oriented, and adaptable in a fast-paced environment.

Bonus Points

• Experience designing landing pages, site experiences, or Shopify assets.
• Knowledge of UX/UI principles and performance marketing.
• Interest in wellness, fitness, or lifestyle brands.

Job Type: Full-time, based in Broomfield, CO, reporting to our Director of Brand Marketing

Pay: The annualized salary for this position ranges between $60,000 - $80,000, DOE

This range is an estimate based on potential employee qualifications, operational needs, and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2. Other rewards may include potential bonuses, short- and long-term incentives.

Benefits Include:

• Medical and dental upon employment
• Additional employee-funded ancillary benefits, such as qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care, etc., are also available if you choose to participate
• 401k eligible after 3 months of employment
• Xero Shoes provided life insurance
• Employee bonus and incentive plans
• Sick and vacation accrual

Xero Shoes is handling our own recruitment. We will not respond to solicitations from recruiters.

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