Job Description

Position Title: Digital Marketing Specialist

Location: Addison, Texas

Division & Department: Marketing Department

Position Reports to: Chief Sales and Marketing Officer

COMPANY VALUES:

All Authentix employees are expected to embrace our Company values in the performance of their respective tasks and duties.

Always with integrity .......Authentixians value:

• Teaming and collaboration
• Advancing science and technology - for a better world
• Dedicating ourselves to our clients’ success
• Competing and winning in the marketplace

JOB SUMMARY:

We’re looking for a dynamic and versatile Digital Marketing Manager to join our team. This role is ideal for a high-performing, hands-on marketer who excels in a creative, collaborative environment and brings deep expertise in digital marketing tools such as LinkedIn and HubSpot — including email marketing, lead management, CRM management, evidence-backed reporting and analytics, and minor to moderate website content updates.

The ideal candidate will combine strategic thinking with strong marketing execution skills, supporting a range of initiatives across digital campaigns, social media, content creation, sales enablement, and event support. Familiarity with SharePoint is a plus, especially for managing internal communications and shared assets.

This role reports directly to the Chief Sales and Marketing Officer and works cross-functionally with sales, product, human resources, and executive teams to help drive engagement, brand visibility, revenue growth, lead generation, and market expansion.

This is a hybrid role based in Addison, TX. In-office presence required at least two days per week (Wednesdays and Thursdays), and additional days as directed.

SUMMARY OF ESSENTIAL JOB FUNCTIONS

The essential functions listed below are representative of the functions that must be performed to satisfactorily fulfill the purpose of this job. Additional functions and duties may be assumed or assigned from time to time.

• SEO/PPC Management: Manage outside 3rd party consultant for optimizing SEO and running Pay-per-Click campaigns.
• Email Marketing: Design, create, and execute segmented email marketing campaigns in HubSpot. Analyze performance and continuously optimize for better engagement, deliverability, and conversion.
• CRM Management: Oversee the health and structure of the HubSpot CRM, including contact list management, segmentation, lifecycle stage updates, and data hygiene. Ensure accurate, organized records to support targeted marketing efforts and sales outreach.
• Metrics & Reporting: Build and manage dashboards in HubSpot, LinkedIn, and other platforms to monitor the sales pipeline, campaign performance, and lead lifecycle. Analyze data to support sales enablement, optimize marketing effectiveness, and drive growth.
• Social Media Management: Develop and manage a content calendar. Create, curate, and schedule posts simultaneously across multiple social media platforms, including visual design and engagement tracking.
• Content Management: Manage and update website content via HubSpot, use of WordPress for minor to moderate content changes, landing pages, and layout. Ensure all content is timely, engaging, and SEO-friendly.
• Digital Advertising: Manage and optimize evidence-backed digital advertising campaigns across Google Ads, LinkedIn, and other digital channels.
• Sales Enablement: Create persuasive sales collateral, one-pagers, and presentations. Provide PowerPoint design support for the sales team and other departments.
• Event Management: Take primary responsibility for conference and trade show planning and logistics. Coordinate logistics, promotional materials, on-site presence, and pre- and post-event outreach.
• Cross-functional Collaboration: Partner with sales, product, customer service, and clinical teams, as well as strategic partners, to ensure alignment and amplification of key initiatives.

Requirements:

• Bachelor’s degree in marketing, communications, graphic design, journalism, or a related field.
• Previous experience working with a global company across multiple business sectors.
• Expert-level proficiency with HubSpot, including email marketing, CRM segmentation and hygiene, website content management, analytics, and dashboard reporting.
• Strong understanding of international B2B content creation, social media strategy, and day-to-day management across major platforms.
• Hands-on experience successfully creating, launching, and optimizing paid campaigns in Google Ads and LinkedIn Campaign Manager to drive prospective enterprise client engagement.
• Excellent project management skills, with the ability to balance multiple initiatives and meet deadlines in a fast-paced environment. Solid experience with Monday.com is a plus.
• Proven ability to analyze marketing and CRM data and turn insights into actionable strategies.
• Ability to communicate and present across company departments and management levels
• Clear and effective written and verbal communication skills, with attention to detail and audience awareness.
• Experience collaborating cross-functionally with sales, product management, customer service, and sector SMEs to support revenue and market share growth.
• Proficiency with Photoshop and other Adobe Creative Suite tools (e.g., Illustrator, InDesign) for creating and editing social media graphics and other marketing materials.
• Minimum of 3 years of experience in a marketing role, ideally in B2B international sales environments.

Preferred Qualifications:

• While an MBA or other advanced education is not required, it is preferred.
• Experience supporting B2B event marketing, including planning and marketing asset creation and execution for conferences or trade shows.
• Familiarity with Microsoft SharePoint for managing shared marketing assets and internal collaboration.
• One or more HubSpot certifications, such as Email Marketing, Inbound Marketing, or CRM Implementation.
• Experience managing integrated digital campaigns across multiple channels beyond HubSpot (Zoom, LinkedIn, etc.).
• Strong knowledge of SEO best practices and related analytics tools.

What We Offer:

• Competitive compensation and benefits, including health, dental, vision, life, and both short- and long-term disability insurance.
• Paid time off.
• A passion-driven, fast-paced, entrepreneurial environment where your ideas and contributions make a real impact.
• A collaborative, supportive team culture that values initiative and innovation.
• A hybrid work model, with in-office presence 2–3 days per week (Wednesdays and Thursdays required).

PREFERRED SKILLS

• Experience with HubSpot or other major CRM management platform
• Proficiency in Adobe Creative Suite
• Previous brand protection security industry, or related experience (B2B, technology, direct sales model)
• Product GTM launch experience
• Prior experience working for a global organization

SPECIAL REQUIREMENTS

• This job requires some travel (under 10%)
• Local Dallas/Fort Worth resident – position will be a hybrid work schedule with some time in Addison office

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