Job Description

The Digital Marketing Specialist, provides support to the marketing team to optimize the organization's digital marketing programs with a focus on content creation and management. This role will oversee social media management platform HootSuite, engage customers via social comments/DMs and compile social media analytic reports.

Key Responsibilities

• Assist in the development, execution, and monitoring of multi-channel digital marketing campaigns (email, social media, paid ads, SEO, content, etc.).
• Monitor all social channels via HootSuite
• Track, analyze, and report on key performance metrics for campaigns, providing insights and recommendations.
• Collaborate with internal teams, agencies, and vendors to align marketing strategies with business goals.
• Conduct research on competitors, market trends, and emerging digital tools.
• Ensure all content and campaigns are optimized for search engines and follow brand guidelines.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 1-3 years of experience in digital marketing or a related role.
• Strong understanding of social media platforms, email marketing tools, and digital advertising.
• Familiarity with analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot, or similar).
• Basic knowledge of SEO best practices and content management systems (CMS).
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a willingness to test, learn, and adapt strategies.

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