Job Description

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

Azazie is hiring an E-Commerce Marketing Specialist to own website updates and optimization across 4 brands under the Azazie umbrella, and manage all promotions for the brand. You will plan and execute promotions end-to-end, update PLPs/PDPs, and write concise, on-brand customer-facing copy. You’ll partner closely with Brand & Creative for assets and execution, collaborate with the SEO team to ensure search-optimized on-page content, and provide clear performance reporting on homepage and promotions results across the business. This role works frequently with our China technology team, so clear, structured, timely and proactive communication is essential.

Responsibilities and Duties:

• Own homepage updates across Azazie, Atelier, Suits & Bridal websites: modules, hero rotations, priority collections, launch & promo placements. Work closely with the designer and our China technology team to update the websites.
• Ensure accuracy and timeliness of all published updates; conduct rigorous QA and post-publish checks.
• Continuously optimize messaging to improve CTR, RPV, and conversion on-site
• Plan the promotions calendar, leverage prior-year playbooks and optimize where needed to ensure strong year over year growth.
• Own offer structures (e.g., thresholds, stacking rules, exclusions) and translate plans into clear cross-functional briefs.
• Execute promotions across homepages, PLPs, PDPs, and on-site placements; coordinate assets, timing, and legal copy. Collaborate with the Brand & Digital Marketing team to execute in all marketing channels.
• Lead post-mortems with insights and next steps for future iterations.
• Update and optimize PLPs/PDPs (naming, description, badges, cross-sell/upsell modules, promo callouts).
• Partner with SEO team on on-page best practices (titles, headers, meta, internal linking) to support search visibility.
• Keep product/category presentation aligned to brand and seasonal priorities.
• Own weekly/monthly reporting for website and all promotions - track core KPIs, surface insights and recommended actions to wider team
• Create clear specs/requirements and manage handoffs; follow through to QA and closure.
• Keep stakeholders informed with crisp updates, timelines, and decision logs.

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• 3+ years in E-Commerce site merchandising/operations/digital marketing (multi-brand experience a plus).
• Proven experience updating homepages and executing sitewide promotions without a CMS (comfortable with internal tools/process).
• Experience with GA4, and be able to connect on-site changes to outcomes.
• Excellent customer-facing copywriting (concise, benefits-led, on brand).
• Highly organized, detail-obsessed, and calm under changing priorities.
• Exceptional communicator; experienced working with globally distributed tech teams.
• CRO/A/B testing exposure, SEO fundamentals & on site testing experience is highly desirable.
• Experience in fashion, bridal, or seasonal retail industries is highly desirable

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k
• Parking/Commuter reimbursement
• Free snacks and drinks in office
• Employee discount
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.

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