Job Description

Company Description

Panache Apparel Co. is a woman-owned business founded in 2012, known for its stylish, fun, and confident collections. Based on promoting self-expression without compromising on quality or aesthetics, Panache Apparel Co. started with trending, alternative accessories and has evolved into a full-fledged apparel brand. The company's designs prioritize quality and attention to detail, blended with bold and sassy elements.

Role Description

As a Marketing Coordinator, you will play a key role in supporting Panache Apparel's digital strategy of increasing brand awareness, driving campaign performance, and fueling new customer growth through our online marketing. Reporting to our Marketing Manager, you will assist in all posting on social media platforms, creating engaging video content tailored to each platform, managing email campaigns, live selling & all things marketing needed! You will use data analysis and reporting to guide recommendations to drive new customers and sales through our multi-channel digital marketing campaigns — all while contributing to a team culture that's welcoming and passionate about the work we do.

This is a hands-on, in-person role. The role will be focused on managing ongoing campaign execution across multiple platforms.

Location: 15300 Minnetonka Industrial Road Minnetonka, MN 55345.  We are not currently considering remote applicants for this position.

You will share your talents as a Marketing Coordinator in the following ways:

• Execute and optimize paid campaigns to meet KPIs and align with business objectives.
• Explore and grow campaigns on Instagram, Facebook, TikTok, Pinterest, and other platforms to expand reach across audiences.
• Create engaging video content for each social platform, including Reels, TikToks, Stories, and other formats that showcase our collections and connect with our audience.
• Manage day-to-day communication.
• Work closely with our team to brainstorm new ideas
• Prepare and deliver monthly performance reports to the brand team.
• Stay ahead of evolving digital trends, platforms, and tools—proactively recommending new tactics and innovations to enhance our marketing

You will bring the following experiences & qualifications as a Marketing Coordinator:

• 1+ years of hands-on digital marketing experience across multiple platforms, including Paid Search/Shopping, Pinterest, & Meta.
• Bachelor’s degree in marketing, communications, fashion merchandising, or a related field.
• Comfort and enthusiasm for being on camera, creating authentic video content, and adapting your style to fit different social platforms (Reels, TikToks, Stories, etc.).
• A strong understanding of fashion industry trends and retail customer behavior.
• E-commerce or fashion retail marketing experience strongly preferred.
• Ability to thrive in a fast-paced fashion environment while juggling seasonal launches, collection drops, and multiple campaign priorities.
• Excellent communication skills with the ability to articulate creative concepts and campaign strategies.
• Comfort and conceptual understanding of social platforms (e.g., TikTok, Pinterest, Meta).
• E-commerce marketing experience preferred, but B2B experience will also be considered.
• Excellent communication skills
• High attention to detail, especially in quality assurance, to ensure ads and content align with brand standards.
• Ability to work effectively in a fast-paced, growing company while balancing multiple priorities and deadlines.

Technical Skills

• E-commerce platforms (Shopify, Magento)
• Social media (Instagram, Pinterest, TikTok - visual platforms crucial)
• Design tools (Canva and/or Adobe Photoshop/Illustrator)
• Email marketing (Omnisend)

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

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