Job Description
Overview
We are seeking a seasoned Marketing Manager to spearhead marketing strategies across U.S. and European markets, emphasizing retail activations, collaborations, and franchise partnerships in the fast fashion industry. The ideal candidate will leverage deep insights into North American and European consumer behaviors, digital tools, and urban fashion trends to elevate store traffic, sales, and brand loyalty. This role demands strategic vision, hands-on execution, and exceptional relationship management to fuel URBAN REVIVO's long-term global growth.
Duties
- Design and implement regional marketing strategies for U.S. and European markets, aligning with business objectives while leveraging local urban trends and consumer insights
- Strategize and execute high-impact retail marketing campaigns (in-store events, seasonal promotions, product launches) to drive foot traffic and revenue growth through data-driven tactics
- Lead collaborative partnerships with influencers, brands, and retailers managing full-cycle project development from concept to execution with clear ROI metrics
- Build and maintain strategic relationships with media outlets, KOLs, and influencers across U.S. and European markets proactively identifying partnership opportunities and tracking campaign performance
- Oversee POSM (Point-of-Sale Materials) development and optimization to ensure brand consistency while enhancing in-store customer engagement and conversion rates
- Partner with franchisees to create localized marketing plans with ongoing performance monitoring and strategic adjustments to maintain alignment with corporate goals
- Develop hyper-localized digital promotion strategies using analytics tools to refine targeting, maximize campaign effectiveness, and deliver measurable sales growth
- Strengthen brand equity through consumer research, trend analysis, and sustainability-driven storytelling that resonates with urban audiences in key markets
- Manage marketing budgets with KPI tracking (ROI, engagement rates, conversion metrics) and deliver strategic insights to executive leadership through regular performance reporting
- Foster cross-functional collaboration with social media, PR, retail, and sales teams to deliver integrated, innovative marketing solutions that drive business results
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred
- 6+ years of progressive marketing experience, including cross-functional roles in social media, PR, retail marketing, events, and campaign management.
- Proven track record in developing and executing successful retail marketing strategies including event planning, GWP (Gift-With-Purchase) programs, and experiential activations in fast fashion/apparel sectors
- In-depth understanding of U.S. and European consumer behavior, urban fashion trends, and brand ecosystems with experience in NYC's diverse retail environment being highly advantageous
- Established network of media contacts, KOLs, and influencers in U.S./European markets with demonstrable success in partnership development and negotiation
- Advanced proficiency in digital marketing tools (Google Analytics, Hootsuite, Adobe Creative Suite, Salesforce) and data analytics for strategic decision-making
- Exceptional communication, project management, and leadership skills with ability to manage multiple stakeholders in high-energy, fast-paced environments
- Willingness to travel up to 30% or more of the time for events, franchise site visits, and market research in key urban markets
- Background in fast fashion or urban apparel retail, emphasizing sustainable and inclusive marketing approaches. （preferred）
- Certifications in digital marketing (e.g., Google Digital Marketing & E-commerce, HubSpot Inbound Marketing) or equivalent. （preferred）
- Bilingual proficiency (e.g., English and Mandarin or a European language) to support cross-cultural collaborations and global expansion. （preferred）
Job Tags
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