Job Description

Overview:

We are seeking an experienced Marketing Manager to lead strategic marketing initiatives within our healthcare and specialty operations. This individual will develop, implement, and oversee marketing campaigns to promote our products and services, driving brand awareness, customer acquisition, and revenue growth. The ideal candidate will have strong experience in B2B marketing , particularly within healthcare, pharmaceutical, or manufacturing sectors , and a solid understanding of regulated environments (GMP, FDA, SOX, etc.) .

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with company goals.
• Oversee multi-channel campaigns (digital, print, social media, and trade shows).
• Maintain brand consistency and manage all creative marketing content.
• Lead digital marketing initiatives , including SEO, SEM, email campaigns , and social media advertising .
• Analyze marketing metrics and generate performance reports to optimize campaign results.
• Manage and mentor a Digital Marketing Specialist , promoting a collaborative team environment.
• Partner with sales, product, and operations teams to align marketing with business needs.
• Conduct market research to identify trends and new opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field .
• 5+ years of marketing experience, ideally in healthcare, pharma, or manufacturing industries.
• Proven success in campaign management , digital marketing , and brand strategy .
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Excellent communication, leadership, and organizational skills .
• Proficiency in marketing software and CRM systems (Salesforce, Marketo, etc.).

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