Job Description

Job: Marketing Project Manager

Location: Detroit, MI - Hybrid

Duration: 12 Months Contract

Top 3 Required Skills/Experience –

• Experience in business-to-business and consumer multi-channel marketing strategy
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Experience in project management and development and execution of marketing plans is required.

Engagement Description –

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.

• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
• Lead and manage day-to-day internal client relations and consulting.
• Participate in and deliver presentations to various initiative workgroups and business partners forums.

Required Skills/Experience – The rest of the required skills/experience. Include:

• Experience in Multi-channel marketing
• Familiarity with CRM Lifecycle
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Preferred Skills/Experience – Optional but preferred skills/experience. Include:

• Master's Degree in related field preferred.
• Healthcare experience preferred.
• CRM salesforce certification and/or training

Education/Certifications – Include:

• Bachelor's Degree in related field required.
• Minimum of five (5) years experience in related field.

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