Marketing Project Manager Job at w3r Consulting, Detroit, MI

Qll1VW8ybElCVCtPUnZJZ0N4SFZ4MEw0OXc9PQ==
  • w3r Consulting
  • Detroit, MI

Job Description

Job: Marketing Project Manager

Location: Detroit, MI - Hybrid

Duration: 12 Months Contract

Top 3 Required Skills/Experience –

  • Experience in business-to-business and consumer multi-channel marketing strategy
  • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
  • Experience in project management and development and execution of marketing plans is required.

Engagement Description –

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.

  • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
  • Manage omni-channel marketing projects to target specific audience segments.
  • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
  • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
  • Lead and manage day-to-day internal client relations and consulting.
  • Participate in and deliver presentations to various initiative workgroups and business partners forums.

Required Skills/Experience – The rest of the required skills/experience. Include:

  • Experience in Multi-channel marketing
  • Familiarity with CRM Lifecycle
  • Ability to work effectively in a team environment.
  • Strong organizational, planning, analytical, presentation and communication skills.
  • Ability to identify customer insights that drive behavior change.
  • Ability to lead and coordinate work groups.
  • Ability to present solutions and ideas for unique challenges.
  • Other related skills and/or abilities may be required to perform this job.

Preferred Skills/Experience – Optional but preferred skills/experience. Include:

  • Master's Degree in related field preferred.
  • Healthcare experience preferred.
  • CRM salesforce certification and/or training

Education/Certifications – Include:

  • Bachelor's Degree in related field required.
  • Minimum of five (5) years experience in related field.

Job Tags

Contract work,

Similar Jobs

Yoh, A Day & Zimmermann Company

Procurement Manager Job at Yoh, A Day & Zimmermann Company

Procurement Manager needed for a direct opportunity with Yoh Scientific's client in Los Angeles, CA. This position is for a full-service contract manufacturer that develops and produces cosmetic, skincare, fragrance, and personal care products for other brands, and they... 

Elios Talent

Athletic Trainer - Outpatient Orthopedic Clinic Job at Elios Talent

 ...Athletic Trainer Outpatient Orthopedic Clinic Location: Greater Atlanta Area Join a respected orthopedic practice that combines teamwork, patient focus, and growth. This is a full time outpatient clinic position where youll work alongside top orthopedic providers... 

Insight Global

Utilities Engineer Job at Insight Global

Location: Prosper, Texas Hours: Tuesday-Sunday from 3:00pm to 11:30pm Day-to-Day: Insight Global is hiring a Utilities Engineer to work for a large healthcare client. This position will support all preventive maintenance in the hospital and requires strong knowledge...

Recor Medical

Staff Quality Engineer Job at Recor Medical

 ...Position Summary The Staff Quality Engineer is responsible for leading and sustaining the Corrective and Preventive Action (CAPA) process...  ...and verbal communication skills; comfortable presenting to small and large groups. Proficient in Microsoft Office Suite with... 

AM Testing & Services, Inc.

Product Testing Technician Job at AM Testing & Services, Inc.

 ...About Us: AM Testing is a small, family-owned product testing and certification laboratory located in Punta Gorda, FL. We are proud to provide a full spectrum of consumer product testing services, accredited to ISO/IEC 17025 by A2LA and accepted by the U.S. Consumer Product...