Title: Senior Marketing Strategy Consultant
Location: Houston, Texas (Hybrid)
Type: Direct Hire
Salary: $120,000 - $130,000K, DOE
Summary:
The Senior Marketing Strategy Consultant will balance consulting expertise, strategic leadership, and client ownership. The Senior Marketing Strategy Consultant will be a strategic, business-savvy problem-solver with a passion for driving growth. You will be responsible for building and nurturing client relationships, translating complex business challenges into targeted marketing and communication strategies, and overseeing their successful execution.
This role requires a high level of discernment and strong business acumen. You should be able to guide clients and internal teams with confidence and humility, balancing high-level strategy with hands-on implementation. Your main goal is to help clients grow revenue by aligning sales and marketing teams, improving their marketing efforts, and delivering measurable business results
Duties:
- Advocate for clients by ensuring their perspectives are represented and deliverables align with strategy and brand standards. Provide clear, actionable feedback and guidance on branding, positioning, communications, and broader marketing initiatives while driving client business goals and keeping them central throughout project execution.
- Develop and maintain strong, long-term relationships with existing clients.
- Serve as the primary point of contact for clients and act as their trusted advisor, ensuring clients have the information, context, and insights they need to make informed decisions throughout their journey.
- Serve as project lead for workshop engagements, holding ultimate accountability for market research and the delivery and presentation of playbooks and other key outputs—ensuring all deliverables are completed on time, accurate, and actionable.
- Partner with clients to understand their business objectives, challenges, and market dynamics, then help shape comprehensive marketing and communications plans that drive results.
- Work alongside project managers to ensure these strategies are executed effectively, measured against goals, and refined as needed for maximum impact.
- Create and implement marketing strategies and plans that align with client objectives and budgets. Provide direction on marketing efforts and tools to ensure strategies are both actionable and results-driven.
- Identify strategic opportunities to expand our services within existing client accounts. Work closely with the sales and marketing teams to upsell and cross-sell relevant offerings, ultimately contributing to the company's revenue growth.
- Approach complex business and marketing challenges with a solutions-oriented mindset, leveraging data, market insights, and cross-functional expertise to deliver innovative recommendations that will deliver high-impact outcomes.
- Develop and manage annual account budgets or large scopes of work with precision, including creating accurate estimates, tracking expenses, and ensuring invoices align with agreed scopes.
- Stay up-to-date with industry trends, competitive landscape, and best practices. Leverage this knowledge to proactively identify new opportunities and propose innovative strategies to clients.
- Establish metrics and KPIs for all initiatives to evaluate the success of marketing campaigns and communications initiatives. Provide clients with regular reports and insights on their campaigns' performance.
- Work closely with and empower cross-functional teams, including sales, marketing, creative, and data analytics, by providing all pertinent information, strategic context, and client insights up front, allowing them to deliver cohesive and effective client solutions.
- Leverage team expertise to proactively identify opportunities, anticipate challenges, and ensure all efforts support the client’s broader business and marketing objectives.
- Oversee the execution of marketing campaigns and communication initiatives while coordinating with numerous vendors and our internal team. Ensure projects are delivered on time, within budget, and meet or exceed client expectations.
Requirements:
- 10+ years of marketing consulting experience
- 5+ years in an agency or consulting firm, successfully leading multiple clients and projects in fast-paced environments.
- Proven ability to think critically and analytically, with the skill to develop high-level marketing and communication strategies aligned with business goals that deliver measurable results. This individual will remain tactic agnostic, focusing solely on client goals and objectives and doing whatever it takes to make an impact in revenue growth.
- Strong understanding of business strategy, revenue drivers, and market positioning.
- Ability to assess situations quickly, make sound judgments, and provide confident, well-informed recommendations.
- A passion for delivering unparalleled client service and consistently exceeding expectations.
- Fully owns assigned client accounts, relationships, strategic plans, and execution—ensuring accountability, follow-through, and high-quality delivery at every stage.
- Exceptional written and verbal communication, with the ability to clearly and persuasively present ideas, solutions, and proposals.
- Naturally inquisitive, asks thoughtful, informed questions, and consistently seeks to expand knowledge of client industries, challenges, and opportunities.
- Familiarity with the energy, life sciences, industrial, and/or technology industries, with a deep understanding of their unique challenges and opportunities.
- Passion for driving growth and maintaining alignment between business goals, strategy, and marketing execution, with a bias to action.
- Expertise in leveraging marketing technology to drive measurable results and improve ROI. The ideal candidate will have extensive experience in evaluating, implementing, and optimizing platforms like HubSpot, Mailchimp, and Sprout Social.
- A strong command of analytics is essential to inform data-driven strategies and recommend effective tactics that directly address client needs and generate clear business impact.
- The ability to work effectively with both internal and external teams to achieve shared goals. Being open to new ideas and adopting a question-first approach in collaborative, team environments.
- Committed to achieving measurable results and driving continuous improvement, with a strong working knowledge of analytics and reporting practices, policies, and tools. Able to provide clients with clear, regular reporting on marketing activities to demonstrate both progress and the effectiveness of the strategy.
The ideal candidate will have experience leading a team and managing the daily operation of the business. They will be responsible for maintaining the standard of work from employees as well as onboarding and hiring new team members. Responsibilities Provide leadership...
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