Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Senior Performance Insights & Digital Operations Manager plays an integral role in driving data-informed decision-making, streamlining workflows, and ensuring financial and campaign accuracy across all paid digital media. Working cross-functionality to enhance tracking, optimizing performance and managing marketing budgets, making a measurable impact on business outcomes.

Duties and Responsibilities

• Define data, dashboard, and tracking requirements in partnership with the analytics team across all digital channels (SEO, SEM, Paid Social, Display/Programmatic, and Email).
• Coordinate forecasting, invoicing, and reconciliation of advertising expenditures, ensuring alignment with the department’s budget and overall P&L.
• Oversee campaign tagging and conversion tracking, analyze campaign data, and identify opportunities for testing and optimization.
• Develop and distribute custom performance reports for internal stakeholders and executive leadership.
• Maintain comprehensive documentation for budgets, forecasts, invoices, campaign tracking processes, and tagging protocols.
• Collaborate with internal teams and external agencies to drive process efficiencies in performance reporting, budgeting and campaign optimization.
• Provide backup support for select performance marketing campaigns, including setup, monitoring, and optimization, to ensure continuity and performance.
• Leverage Google Analytics and similar platforms to assess marketing performance and inform strategic decisions.
• Apply an understanding of AI, automation tools, and RPA to enhance data workflows, improve operational efficiency, and support marketing innovation.

Qualifications

• Bachelor’s degree in marketing, business, or a related field preferred or equivalent practical experience.
• Minimum 5 years of digital marketing experience with exposure to multiple publisher platforms such as Google Ads, Microsoft Ads, Meta, DSP’s etc.
• Experience using bid management platforms like SA360, Skai or Fluency is preferred.
• Proficiency with project management tools such as Jira, Monday.com, or Asana.
• Exceptional quantitative, analytical, and problem-solving skills with advanced Excel proficiency.
• Experience with data visualization platforms such as Tableau or Power BI
• Strong attention to detail and organizational skills.
• Demonstrated ability to analyze workflows, identify inefficiencies, and implement improvements that enhance operational efficiency.
• Excellent communication skills to effectively relay performance insights and program needs.

SROA Offers:

• Competitive pay with bonus potential
• UKG Wallet – on-demand pay option
• 100% paid medical coverage options for employee-only
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO), increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Short-Term Disability coverage
• Long-Term Disability (LTD) coverage for added peace of mind
• Pet insurance – because your pets are family too
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential and excel in your career
• A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.

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