Job Description

About Us:

S-5! is a US company manufacturer that specializes in metal roofing attachments with over 35 years in the industry. We are recognized for our commitment to innovation, technical expertise, and customer satisfaction.

JOIN OUR TEAM AT S-5!

“At S-5!, we’re transforming the metal roofing industry with engineered attachment solutions trusted around the world. For more than 30 years, we’ve built our reputation on innovation, integrity and uncompromising quality—values that continue to guide our work and our relationships today.

Our people are curious, committed, and collaborative. We take pride in solving real problems for real customers— contractors, distributors and building owners who rely on us to help them build safer, stronger, longer-lasting structures.

As our company grows, we’re looking for team members who bring fresh ideas and positive energy to help us expand our social media presence and strengthen our community.

BENEFITS

Compensation: $50,000-$55,000 annually plus quarterly bonus potential

S-5! offers a competitive and comprehensive benefits package, including:

● Medical, Dental, and Vision insurance

● 401(k) with company match

● Paid Time Off and Paid Holidays

Proud to be a 'Great Place to Work' certified company!”

PURPOSE

S-5! is more than a manufacturing company. We’re a trusted partner in the metal construction industry. Our content empowers professionals to build with confidence, learn best practices, and stay ahead of industry trends. We’re seeking a Social Media Coordinator who can elevate the S-5! voice, tell compelling stories and bring our engineering expertise to life across platforms.

You will help us strengthen brand awareness, engage industry professionals, support product education and create meaningful digital experiences that reflect the quality and spirit of S-5!.

OVERVIEW

The Social Media Coordinator will support day-to-day planning, content creation and execution across S-5!’s USA and Canada’s social channels. This role blends creativity with technical accuracy—bridging marketing, product knowledge and customer engagement while bringing leads into the marketing funnel.

You’ll work closely with the marketing team, product experts, sales and our network of industry partners. You’ll help create educational, promotional and community-focused content while ensuring our digital presence remains aligned with brand standards and business goals.

KEY RESPONSIBILITIES

The deliverables for this position include, but are not limited to:

Strategy & Planning

● Support and execute S-5!’s social media strategy to grow brand visibility and support broader marketing initiatives.

● Translate business goals and technical product information into clear, engaging storytelling across platforms.

● Contribute to social content planning, trend research and idea generation.

● Help track KPIs, performance metrics and engagement analytics; prepare monthly insights and recommendations for optimization.

Creative Content 

● Help manage the multi-platform, multi-region (USA+ CA) content calendar (LinkedIn, Facebook, Instagram, YouTube, etc.), tailoring content for each audience and platform.

● Assist with content scheduling in social media management tools (Hubspot).

Production & Execution

● Assist with content production from planning to publishing, including capturing photo/video content at S-5! headquarters, in the field or at events.

● Partner with product experts, installers and internal teams to ensure accuracy and quality of technical content.

● Support logistics for shoots, asset organization and content libraries.

Community Building

● Monitor conversations and brand mentions to stay aware of industry trends, questions and customer feedback.

● Engage with our audience using a professional, knowledgeable and friendly tone.

● Support community management processes, including responding to inquiries and identifying opportunities for thought leadership.

● Help maintain brand consistency, protect company reputation and support crisis-response communication protocols when needed.

Cross-Functional Collaboration

● Work with Marketing, Product Management and Sales to ensure accurate and consistent messaging across all platforms, for both USA and Canada.

Requirements:

● Education: You have a bachelor's degree in Marketing, Business, Communications, or a related field.

● Experience: You bring 2+ years of social media strategy and content creation experience.

● Social-First Obsessed: The ideal candidate for this position is passionate about social media and has experience and in-depth knowledge in priority platforms such as Instagram, TikTok, Facebook and LinkedIn. You understand how to bring social-first content to life.

● Creative & Strategic: You think in platform-native formats while grounding your decisions in audience insights and performance data.

● Audience-Obsessed: You're deeply attuned to the behaviors and preferences of the installer, roofer, solar audience.

● Analytical & Accountable: You love data almost as much as content and know how to tie creative briefs decisions to real-world results.

● Collaborative & Communicative: You're a team-first player who builds trust through transparency, feedback and shared wins.

● Nimble & Decisive: You can identify a trending moment, brief a creator, and have branded content live in less than 24 hours-without sacrificing quality.

● Detail Oriented: Bring strong attention to detail and organizational rigor

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