Job Description

We’re looking for a dynamic, highly organized Brand Marketing Specialist to help lead the planning and execution of Windsor’s brand activations from large-scale national campaigns to smaller, localized brand moments. This role will be instrumental in bringing the Windsor brand to life through memorable experiences that drive awareness, engagement, and impact.

Key Responsibilities:

• Lead planning and execution of Windsor’s brand activations, from large-scale events to localized pop-ups and all event logistics including timeline
• Manages, budgets, vendor sourcing, and on-site support
• Collaborate cross-functionally with internal teams (social, PR, merchandising, creative) and external partners to ensure alignment
• Write and lead creative briefs to guide experiential concepts and ensure a cohesive brand presence
• Develop promotional strategies to drive attendance, registration, and engagement for all events
• Coordinate with social media team to plan content capture and influencer coverage
• Work closely with merchandising to curate product samples for display and styling
• Support the development and production of promotional items for events
• Cultivate relationships with partners and organizers for speaking, sponsorship, and co-marketing opportunities
• Track event performance and report on KPIs to inform future planning

Requirements:

• 2–4 years of brand marketing, experiential marketing, or event planning experience
• Proven track record of leading events from concept through execution
• Strong organizational and project management skills with attention to detail
• Excellent communication skills and comfort working cross-functionally
• Ability to thrive in a fast-paced, high-growth environment
• Passion for fashion, creativity, and cultural relevance
• Willingness to travel and support events on-site, as needed

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