Job Description

*** A few key points to take into consideration before applying :

• This position is for an on-site only role in Los Angeles; remote work will not be allowed
• Full Time
• UGC and native style content background is preferred
• Please make sure that all submissions have a portfolio link with videos that you have actually edited
• The role is $25/hr, please do not apply if you have higher needs, it will not be approved
• There is a link below (at bottom of description), where you need to apply for this role, please go to submit your application via that link...there is one key question there where it asks to submit a short video / self-tape introducing yourself. No one will be considered unless they fulfill this part of the application.

ABOUT COMPANY

TGTHR is a premium men’s essentials brand built around confidence through form, fit, and feel.

We create elevated basics through obsessive focus on fabric science, fit engineering, and wash alchemy — designing products that meaningfully improve how men feel in their bodies.

TGTHR is a founder-led brand, built by operators with 40+ years of combined experience across fashion, e-commerce, and brand building. The brand is launching in January 2026 for the USA market, with a global rollout later in the following 12 months.

Our founders have collectively:

- Generated hundreds of millions of dollars in consumer revenue

- Built and scaled multiple DTC and omnichannel brands

- Produced and distributed tens of millions of garments globally

- Led high-performing paid media strategies across Meta, Google, TikTok, and other leading platforms

- Developed deep TikTok Shop expertise, driving performance through content-led commerce, creator partnerships, and conversion-optimized storefronts

This is a company being built with experienced leadership, proven systems, and high standards from day one.

OPPORTUNITY

For the right candidate, this role offers:

- Direct access to founders who have scaled real businesses

- Exposure to best-in-class e-commerce, paid media, and platform strategy

- Real ownership and responsibility, not busywork

- A chance to help build a premium, long-term brand the right way

- We’re looking for someone who wants to learn fast, execute cleanly, and grow alongside the brand.

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THE ROLE

We’re hiring a Social Media Manager, Content Creator & Video Editor who will help shape the strategy, execution, and evolution of TGTHR’s social presence. This role blends:

• Strategic Social Media Management
• Creative Direction & Content Strategy
• Video Editing & Creative Production
• Social Listening & Trend Identification

You will guide how TGTHR shows up daily — not just posting content, but driving brand narratives that resonate with our audience from both a brand POV and a founder POV.

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RESPONSIBILITIES

Social Media Strategy & Management

• Lead social strategy for platforms including Instagram & TikTok (priorities),, YouTube Shorts, and others
• Set content cadence, formats, hooks and strategic direction
• Monitor, analyze, and report performance trends
• Own social KPIs tied to awareness, retention, and brand affinity

Content Creation & Editing

• Edit and produce short-form video (Reels, TikToks, Shorts) with strong pacing, hooks, and brand voice
• Collaborate with founders and creative team on content concepts
• Ensure all social creative aligns with TGTHR brand identity and standards
• Create carousels and other relevant image based posts
• Work with growth team to help on ad creative, based off of top performing UGC based, organic social content

Social Listening & Trend Intelligence

• Daily social listening to identify trends, language shifts, cultural moments
• Surface trend opportunities and creative ideas weekly
• Apply insights to content strategy and creative executions

Brand & Founder POV Execution

• Generate content ideas from a brand POV (product, heritage, taste)
• Translate founder POV (vision, ethos, intentionality) into social narratives
• Help communicate TGTHR’s positioning through stories, hooks, and visual language

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PREFERRED SKILLS

• Strong social media leadership & strategy
• Advanced video editing skills (short-form focus)
• Excellent storytelling instincts
• Keen social listening & directional foresight
• High attention to brand voice and creative standards
• Comfortable both strategy and execution, especially for e-commerce brands

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NICE TO HAVE

- Experience in fashion, apparel, or DTC

- Experience with drops, pre-orders, or limited launches

- Familiarity with subscriptions and bundles

- Strong opinions backed by logic and data

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WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

• Own TGTHR’s social calendar consistently
• Increase engagement and quality of branded content
• Surface actionable trend insights weekly
• Deliver content that reflects both brand and founder vision with clarity, craft, and consistency

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APPLICATION INSTRUCTIONS

PLEASE SUBMIT APPLICATION VIA THIS LINK (Google Form):

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