Fiona Hampton is the Vice President of NBC Sports Next’s International Golf Businesses, where she has been instrumental in driving business development and fostering strong commercial relationships since 2019. With a deep commitment to customer success, Fiona has played a key role in delivering consistent growth for GolfNow and BRS Golf club partners. She initially joined the company as Director of Sales and Customer Success, bringing with her a wealth of experience from her previous role as Head of Sales and Marketing at Ulster Rugby.

Passionate about leadership and team development, Fiona is dedicated to building high-performing teams that align with the company's strategic objectives. As part of NBC Sports Next's upcoming workshop at The Golf Business Technology Conference in Belfast in May 2025, Fiona will deliver a keynote address, offering insights into the NBC Sports Next’s international business, golf-specific products, and customer-centric approach.