In his professional career, Ian has worked with companies such as BDO, Panasonic, Coca-Cola and Commonwealth Bank of Australia. He also spent 5 years traveling the world working in the cruise ship industry. The common thread between the many roles he has fulfilled along the way is his focus on the customer. Within Inrange, Ian has helped build out the customer and player journeys, as well as create a brand vision for what the next generation of off-course golf venues will look like. His expertise lies in identifying the win-win-win situations within the market where the player, range owner and Inrange business are all involved in the success of any campaign, activation or event.