Senior Digital/Web Channel Strategist Job at Catena Solutions, New Hyde Park, NY

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  • Catena Solutions
  • New Hyde Park, NY

Job Description

JOB TITLE: Senior Digital/Web Channel Strategist

LOCATION: New Hyde Park, NY (3 days per week onsite required)

PAY RATE: $90k- $100k + benefits

START DATE: September 1st, 2025

HIRE TYPE: direct hire

Key Responsibilities

  • Digital Experience Advisory
  • Provide guidance on web strategies that balance user needs and business goals.
  • Collaborate with stakeholders to implement best practices for usability and conversion.
  • Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment.
  • Experience Optimization
  • Identify opportunities to improve the digital experience using analytics and user feedback.
  • Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages.
  • SEO & AEO Strategy
  • Support technical and content optimization efforts to improve organic performance.
  • Review and approve SEO-related content prior to go-lives.
  • Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets.
  • Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization.
  • Monitor search trends and performance metrics to inform recommendations.
  • External Listings Management
  • Manage external listing strategy and ensure accuracy across platforms.
  • Monitor performance of Google My Business profiles and monthly updates as needed.
  • Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds.
  • Data-Driven Decision Making & Reporting
  • Use analytics tools to track performance and guide continuous improvement.
  • Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy.
  • Cross-Functional Collaboration
  • Work with marketing, operations, and service line teams to deliver a cohesive digital experience.

Qualifications

  • Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • Experience:
  • 3–6 years in digital strategy, SEO, web content management, or related roles.
  • Experience in healthcare or multi-location organizations is a plus.
  • Skills & Tools:
  • Understanding of SEO, AEO, and digital marketing principles.
  • Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor).
  • Proficiency with analytics tools (Google Analytics, Search Console).
  • Strong communication and stakeholder management skills.

Job Tags

Local area, 3 days per week,

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