Job Description

JOB TITLE: Senior Digital/Web Channel Strategist

LOCATION: New Hyde Park, NY (3 days per week onsite required)

PAY RATE: $90k- $100k + benefits

START DATE: September 1st, 2025

HIRE TYPE: direct hire

Key Responsibilities

• Digital Experience Advisory
• Provide guidance on web strategies that balance user needs and business goals.
• Collaborate with stakeholders to implement best practices for usability and conversion.
• Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment.
• Experience Optimization
• Identify opportunities to improve the digital experience using analytics and user feedback.
• Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages.
• SEO & AEO Strategy
• Support technical and content optimization efforts to improve organic performance.
• Review and approve SEO-related content prior to go-lives.
• Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets.
• Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization.
• Monitor search trends and performance metrics to inform recommendations.
• External Listings Management
• Manage external listing strategy and ensure accuracy across platforms.
• Monitor performance of Google My Business profiles and monthly updates as needed.
• Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds.
• Data-Driven Decision Making & Reporting
• Use analytics tools to track performance and guide continuous improvement.
• Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy.
• Cross-Functional Collaboration
• Work with marketing, operations, and service line teams to deliver a cohesive digital experience.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Experience:
• 3–6 years in digital strategy, SEO, web content management, or related roles.
• Experience in healthcare or multi-location organizations is a plus.
• Skills & Tools:
• Understanding of SEO, AEO, and digital marketing principles.
• Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor).
• Proficiency with analytics tools (Google Analytics, Search Console).
• Strong communication and stakeholder management skills.

Job Tags

Similar Jobs