The Social Media Producer is a key member of the ABC News Social Team, responsible for producing and distributing content across all social platforms, including YouTube, TikTok, Instagram, Facebook, X and Threads. The producer will create and post social content across several ABC News brand accounts, including ABC News, ABC News Live, Good Morning America and more, with a daily focus on the ABC News Live accounts.
This candidate will collaborate with the digital and broadcast teams to optimize both linear content and original digital content across all social media platforms. The candidate should be comfortable working quickly and efficiently across the entire Adobe Creative Cloud Suite. The role requires editing videos using Adobe Premiere, creating graphics using Canva and Photoshop and writing captions for all social platforms using SEO best practices.
The candidate should be comfortable working in a fast-paced, high-pressure environment, demonstrating impeccable judgment and social acumen, especially pertaining to breaking news on social media. They should have experience producing and distributing content during breaking news situations. They should be comfortable working with talent as needed.
The role requires knowledge of the competitive landscape for news on social. The producer should be well versed in how to leverage social analytics to make data-driven decisions in both production and publishing strategies. This candidate must have a demonstrated track record of editorial excellence. The candidate must be willing to work weekends.
Responsibilities:
Responsible for guiding the voice of ABC News and its various brands on social media. This role will have a strong focus on ABC News Live.
Produce engaging content, including graphics and video, for social platforms
Assist in development and implementation of a social media strategy to drive revenue, referral traffic, brand awareness, followers, engagement, and conversion to linear and streaming platforms across all social arms
Identify new social opportunities while partnering with producers across brands
Minimum Requirements:
Minimum of 3 years of experience managing social media accounts for a news organization
Be an experienced multimedia, cross-platform producer
Be able to work to tight deadlines and under pressure
Clear and effective written and verbal communication skills
Adherence to the highest standards of journalism
Preferred Experience:
Experience working closely with talent
Required Education:
Bachelor’s Degree
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