Job Description

Roots Investment Community was named a Best Places to Work, Atlanta Business Chronicle, 2024 & 2025!

Who We Are

is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Our Why

We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate .

In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.

Why We Need You

At Roots, we’re transforming real estate investment into an accessible and intuitive experience. Our platform simplifies the path to building wealth, making it as easy to invest in real estate as it is in the stock market.

Design plays a critical role in how we engage investors, break down complex financial concepts, and create seamless user experiences. We’re looking for a UX Designer who’s passionate about crafting human-centered, responsive designs that empower people to take control of their financial future.

Who You Are

• You don’t just want a job; you want to build something meaningful.
• You thrive in a fast-moving, high-feedback environment where iteration is key.
• You can clearly articulate your design decisions and thought process. Your work isn’t just about making things look good, but solving real problems.
• You’re passionate about helping people understand and grow their wealth.
• You’re energized by switching between product design and creative marketing needs, seeing both as opportunities to shape the Roots story.
• You’re comfortable owning the design from start to finish, delivering impactful features that ship quickly.

What We’re Looking For

• A Portfolio That Shows You Can Do the Work – More than experience, we care about your ability. Your portfolio must:
• Be responsive across different screen sizes
• Include detailed case studies (not just visuals- show your thought process!)
• Clearly outline your role in the process and how you problem-solved

Must-Have Skills

• Figma proficiency – You should be comfortable prototyping and refining designs quickly.
• Strong graphic design skills – Ability to create polished visuals, icons, and layouts that elevate both product and marketing experiences.
• Adobe Creative Suite Certification – A solid foundation in graphic and UX design tools.
• Framer proficiency – Ability to design, build, and publish responsive marketing pages directly in Framer.
• A strong understanding of UX/UI principles, usability, and accessibility.
• The ability to take feedback, iterate quickly, and not get stuck on one idea.
• Formal design education is required unless you have extensive experience.
• Degree in Graphic Design, Visual Communication, Interaction Design, or Brand Design Preferred.

Bonus Points For

• Experience in financial services or designing for a regulated industry.
• A portfolio from a top-tier design program.
• Experience working at a startup, where you’ve had to be adaptable, solve problems creatively, and build from the ground up.

Why Join Roots?

• Your work will help people build real wealth. Every design decision you make will impact investors who are growing their financial future with us.
• You’ll be part of a mission-driven, high-growth company where your contributions matter.
• You’ll have the opportunity to shape the future of financial tech and design experiences that change lives.

If this excites you, we want to see your work. Apply with your portfolio, and let’s build something impactful together!

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.

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