Job Description

Asahi Beer USA is a premium beverage business headquartered in the U.S., with a focus on building and expanding a portfolio of super premium brands including Asahi Super Dry and Twisted Shotz. As part of Asahi Europe & International, the global arm of Asahi Group Holdings, the U.S. team plays a strategic role in shaping the future of Asahi's international portfolio through consumer-led innovation and agile market execution. With access to global brands, insights, and capabilities, and supported by Octopi Brewing— a leading production facility based in Wisconsin — Asahi Beer USA combines local agility with global scale to deliver high-quality, distinctive products to U.S. consumers and drive growth across the RTD and beer categories.

Job Responsibilities:

Brand & Communication Strategy Support

• Contribute to the development and execution of brand communication plans across digital and trade channels
• Share ongoing U.S. market and brand updates through internal channels (e.g., What's on the Tap, newsletters)
• Support internal engagement initiatives such as the Brand Ambassador Program
• Respond to consumer inquiries and manage day-to-day brand presence on social media, including “always-on” content
• Support Marketing Managers with media planning, PR initiatives, and campaign execution
• Maintain and update the seasonal planning calendar across current and upcoming years

Project & Event Execution

• Support the activation of brand strategies in the Madison region, including managing local agency relationships and executing events
• Identify and negotiate brand presence at local events and sponsorship opportunities
• Coordinate influencer collaborations, PR sampling, and branded activations
• Oversee POSM inventory, merchandising tools, and execution materials
• Support the concept, design, and production of merch/SWAG

New Product Development

• Assist in the commercialization process of new products, including gathering costings, specs, and coordinating timelines
• Brief and collaborate with creative agencies to develop packaging visuals and comps
• Manage internal review and approval processes for new pack artworks
• Organize and coordinate sample shipments for launch, sales, and promotional purposes

Seasonal Program Management

• Lead the coordination of TRI seasonal programs (Valentine's Day, Easter, Spring/Summer, Halloween, and holiday)
• Develop seasonal sales materials including spec sheets, program decks, pricing, and sample kits
• Collaborate with the Category Manager to build compelling seasonal selling stories for the sales team
• Maintain and update the seasonal planning calendar across current and upcoming years

Education and Experience:

• Bachelor's degree completed (Marketing, Business, Communications, or related field preferred).
• Some prior office-based work experience (e.g., internship, part-time job, administrative role) in marketing, business, and communications is required.
• Demonstrated interest in marketing, branding, or consumer behavior.
• Strong organizational and time management skills; able to manage multiple tasks and meet deadlines with attention to details.
• Excellent written and verbal communication skills.
• Proficient using digital tools (e.g., Microsoft Office, SharePoint, social media platforms).
• Self-motivated and eager to learn, with a hands-on, can-do attitude.
• Located in proximity to the Octopi brewery (Waunakee, WI); ability to work from the office 1–2 times per week

Competencies:

• Passion & Enthusiasm — Show genuine interest in the role and bring positive energy to daily work
• Business Awareness — Developing understanding of key business drivers and how marketing supports overall goals
• Planning & Organizing — Able to prioritize tasks, create realistic plans, and meet deadlines
• Conceptual, analytical, influencing, communication skills
• Market Awareness — Stay informed about market trends and brand activities to support timely execution
• Adaptability — Comfortable working in a dynamic environment, able to stay focused on goals and ask for guidance when needed
• Hands-on, proactive approach in a lean team environment

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